What You Should Know When Developing a Fashion Design Collection

What You Should Know When Developing a Fashion Design Collection

A designer should embrace a comprehensive collection development process. This is the only way to set the tone for your collection – and entire brand – consistently. This is especially important because your collection and brand must be cohesive from one season to the next. That way, you will be able to establish your niche, customer, and image in the industry.

So, here are 5 tips to keep in mind while developing a fashion design collection:


Your Inspiration

A good designer should be able to draw inspiration from something. Your clothing style can be inspired by your customer's destination or their lifestyle. In any case, your inspiration will determine other important choices for your collection such as the color scheme and material

For your collection to be commercially successful, you should ensure that it tells a good story through the product. evary piece should work well and merchandise easily. Your signature style will help you fulfill all these needs. It’s what will make you recognizable and set you apart from other great designers.

Target Customers

You should be as specific as possible when choosing your brand’s target audience. It’s important to design evary collection with your target customer in mind. Who they are? What they do? and stuff like that should come into play. Designing for “evary woman/man” or for a very small swatch of the population will only limit your designs. Nevertheless, leave enough room for creativity.


Your Color Story

Creating an interesting color story is a vital part of any design process. Your scheme could either be monochromatic or complementary. Either way, a color story will help you ensure that they all go well together.

The Type and Size of Your Collection

A designer should be able to view collections as a carefully curated series of pieces that can be worn together. Some design their collections to revolve around a single statement or central piece. Either way, you must decide what type of collection to want to produce in a particular season.

You should also determine its size. The best approach is to have at least 12 pieces in each collection.


Communicating Your Designs

As a brand owner, the knowledge of sketching croquis is vital. The appearance of your sketches is almost as important as the clothing itself. So take the time to ensure that your sketching skills are up to par. If not, you could start taking classes in professional croquis sketching. Not only will this help improve how your sketches are translated into real clothing, but it will also improve the overall image of your brand.